Connect to WeChat users via a special account for publishing content
and building dynamic services that run within WeChat.
Register for International-Market Official Account
Register for Mainland China-Market Official Account (Chinese)
Easily publish articles and media to be sent to your users daily.
Define custom menus to give users quick access to features in your account.
HTML5 JS API
Messages and user events can be passed off to your server to formulate a response.
Cards & Offers
Deliver offers, membership cards, and discounts to your customers.
Generate unique QR codes that can activate specific features in your account.
Use WeChat to power your wireless hotspot to save your customers password hassles and gain followers.
Request the user’s location to deliver location-based services.
Get detailed data on your users and how they engage with your content.
WeChat offers three different Official Account types offering varied features and uses.
Read more about account features by type
Offers businesses and organizations more advanced interactions such as interactive web views, templated messages, and WeChat Pay to enable app-level capabilities
Primarily targeted towards media and publishers to offer a new way broadcast content (limited to one broadcast per day)
(Only available in mainland China) Offers organizations a powerful set of tools for broadcast messaging, organizational directory management, and office automation
International-Market vs. China-Market Platforms
|Business and government entities based in the following regions: Hong Kong S.A.R., India, Indonesia, Macau S.A.R., Malaysia, South Africa, Taiwan, Thailand, USA||Individuals, businesses, or organizations based in mainland China|
|International||Subscription Account (Mainland China)||Service Account (Mainland China)|
|Operator’s personal ID card and business license or authorization letter (for government entities)||Mainland China ID card of operator and (for organizations) mainland China business license (“营业执照”) and authorization form (“授权运营书”)||Mainland China ID card of operator, mainland China business license (“营业执照”) and authorization form (“授权运营书”)|
|Users registered in regions outside of mainland China including Hong Kong, Taiwan, and Macau||Users worldwide including those registered in mainland China|