Alibaba Group Holding Ltd. said Thursday that its online shopping sites are temporarilyblocking sellers from subscribing to marketing and promotion apps linked with rival TencentHoldings Ltd.‘s WeChat mobile messaging service.

阿里巴巴集团(Alibaba Group Holding Ltd.)周四说,其在线购物网站暂时禁止卖家使用与微信(WeChat)相关的营销和推广应用。微信是腾讯控股(Tencent Holdings Ltd.)旗下的移动消息服务。
Sellers on Alibaba’s Taobao and Tmall sites have been using such apps to send promotionalmessages to online shoppers.
Unlike Amazon.com Inc., Alibaba doesn’t sell products but operates websites that allow sellersto find buyers. Sellers on Taobao are mostly small merchants, while Tmall hosts major brandssuch as Nike and Gap.
不同于亚马逊(Amazon.com Inc.),阿里巴巴并不销售产品,而是运营网站,供卖家寻找买家。淘宝网上的卖家大多是小商家,而天猫商城则有耐克(Nike)和Gap等大品牌入驻。
Separately on Thursday, Alibaba said that the company and Sina Corp.‘s Twitterlike Weibomicroblog business in which Alibaba holds a stakeare launching a Taobaofriendly version ofWeibo, integrating user accounts for the two services. Weibo will also provide Taobao sellerswith marketing services to help them promote their products on the microblog, Alibaba said.
另外,阿里巴巴周四说,该公司和新浪(Sina Corp.)旗下类似推特(Twitter)的微博(Weibo)业务即将推出适用于淘宝的微博版本,整合这两项服务的用户账号。阿里巴巴持有微博股份。阿里巴巴说,微博还将向淘宝卖家提供营销服务,帮助他们在微博上宣传产品。
Alibaba said the two announcements, even though they came on the same day, are notrelated. The company said it decided to suspend the WeChatrelated apps because it receivedcomplaints from consumers shopping on its Taobao and Tmall sites that they were getting anexcessive§ number of promotional messages on WeChat from sellers. In some cases, Alibabasaid, sellers were using the apps to guide shoppers outside of the online payment process runby Alipay, an Alibaba affiliate.
Still, the moves raise questions about whether Alibaba is trying to protect its user databasefrom Tencent while deepening its partnership with another social network. WeChatrelatedapps could be getting in the way of Alibaba’s attempt to maintain its comprehensive userdatabase including payment data under its control.
But Alibaba spokeswoman Florence Shih said that the sole reason behind the decision to blockthe apps is to ensure secure transactions for shoppers on Taobao and Tmall.
但阿里巴巴集团发言人Florence Shih说,决定阻止微信相关应用的唯一原因是确保淘宝和天猫购物者的交易安全。
There are ways to use WeChat that don’t offend our buyers, and we have no issue with thatshe said.
A Tencent spokeswoman could not be immediately reached for comment.
While Alibaba dominates China’s fastgrowing ecommerce market, Tencent’s strengths lie insocial media and gaming and it has a strong user base among smartphone users thanks to thepopularity of WeChat.
As transactions and other online activities move to smartphones, Alibaba has already takensteps to adapt. In April, Alibaba struck a deal to buy an 18% stake in Sina’s Weibo businessfor $586 million, gaining an opportunity to tap into the social media site’s strong mobile userbasea muchneeded alliance to bring more mobile traffic to Taobao and other Alibabaservices,
On Thursday, Alibaba said that Taobao and Weibo will integrate user accounts so people canlog into both services from either site. The companies are also introducing new ways to displayproducts sold on Taobao on Weibo and allow people to place an order directly from Weibo.